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Executive Program in Strategic Digital Marketing
Online | 4 Months | USD 1800 (Approx. SGD 2390)
EXECUTIVE PROGRAM IN
STRATEGIC DIGITAL MARKETING
Get a joint certificate from Cambridge Judge Business School Executive Education and UpGrad
Master Marketing in the Digital Age
- Learn Digital Marketing from world-class faculty and local industry leaders
- Get Joint Certificate and Recognition from Cambridge Judge Business School Executive Education and UpGrad
- Achieve Tangible Career Impact through 1-on-1 industry mentorship session
Next Batch starts: October 2018
*Admissions and application open for October 2018 batch
Global Content, Local Context
- 100+ learning modules from leading Cambridge Judge faculty and industry experts
- 8 sector specific case studies conducted by experts from Facebook, HP, HCL, Adidas, ANZ and Landmark Group
- Query Resolution within 24 hours through dedicated team of Teaching Assistants
Action Based Learning
- Hands-on experience with 7 tools widely used by marketers
- 2 live simulation projects to strategize, execute and manage campaigns across digital channels
- Rigorous and customised feedback on all assignments and projects
- Career Matching with official recruitment partner, IoTalents. Get trained-and-placed to the job of your desire with IoTalents’s Concierge services
- Three 1-on-1 mentoring sessions with industry experts of your choice
- Exclusive Membership to Program Alumni Group run by Cambridge Judge Business School Executive Education and UpGrad
- Lifetime access to networking sessions to be hosted in Singapore
Beyond Basics – Understanding the Digital Ecosystem
Im amazed by how the course is conducted with its interactive structure & platform. It is intensive, informative and gave me more insights into today’s digital marketing trend.
Cassandra Wong – Assistant Marketing Manager, Hitachi
Even though I have a background in Digital Marketing, it wasn’t enough because the industry is ever-changing. Now, I have a deeper understanding of the concepts and the various tools used in Digital Marketing. I would recommend it to anyone who wants to stay relevant in the Digital Age.
Supakom Khamsuk – Digital Marketing Manager & Founder, UNIQORN
The course is extremely useful in the multiple aspects of E-commerce! It is well set up & has given me a lot of thoughts on structuring and catering the business to adults.
Calvin Pang – Country Head of Grocery, Lazada
Live Projects and Case Studies
Learn from 8 sector specific case-studies where business challenges have been solved by industry experts in industries such as e-commerce, media, I.T., financial services & more. Get 1-vs-1 feedback by industry experts on your graded submissions.
Get a sneak peak into some of the case studies that you will work on
Program Eligibility Criteria
Applicant must be an undergraduate degree holder
Applicant must have a minimum 2 years of overall work experience