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Executive Program in Strategic Digital Marketing

October 31 | US$1800

Online | 4 Months | Starts 31st October, 2018 | USD 1800 (Approx. SGD 2390)

EXECUTIVE PROGRAM IN

STRATEGIC DIGITAL MARKETING

Get a joint certificate from Cambridge Judge Business School Executive Education and UpGrad

Master Marketing in the Digital Age

  • Learn Digital Marketing from world-class faculty and local industry leaders
  • Get Joint Certificate and Recognition from Cambridge Judge Business School Executive Education and UpGrad
  • Achieve Tangible Career Impact through 1-on-1 industry mentorship session

Next Batch starts: October 2018

*Admissions and application open for October 2018 batch

Global Content, Local Context

  • 100+ learning modules from leading Cambridge Judge faculty and industry experts
  • 8 sector specific case studies conducted by experts from Facebook, HP, HCL, Adidas, ANZ and Landmark Group
  • Query Resolution within 24 hours through dedicated team of Teaching Assistants

Action Based Learning

  • Hands-on experience with 7 tools widely used by marketers
  • 2 live simulation projects to strategize, execute and manage campaigns across digital channels
  • Rigorous and customised feedback on all assignments and projects

Career Assistance

  • Career Matching with official recruitment partner, IoTalents. Get trained-and-placed to the job of your desire with IoTalents’s Concierge services
  • Three 1-on-1 mentoring sessions with industry experts of your choice
  • Exclusive Membership to Program Alumni Group run by Cambridge Judge Business School Executive Education and UpGrad
  • Lifetime access to networking sessions to be hosted in Singapore

Beyond Basics – Understanding the Digital Ecosystem

Student Testimonials

Im amazed by how the course is conducted with its interactive structure & platform. It is intensive, informative and gave me more insights into today’s digital marketing trend.

Cassandra Wong – Assistant Marketing Manager, Hitachi

Even though I have a background in Digital Marketing, it wasn’t enough because the industry is ever-changing. Now, I have a deeper understanding of the concepts and the various tools used in Digital Marketing. I would recommend it to anyone who wants to stay relevant in the Digital Age.

Supakom Khamsuk – Digital Marketing Manager & Founder, UNIQORN

The course is extremely useful in the multiple aspects of E-commerce! It is well set up & has given me a lot of thoughts on structuring and catering the business to adults.

Calvin Pang – Country Head of Grocery, Lazada

Live Projects and Case Studies

Learn from 8 sector specific case-studies where business challenges have been solved by industry experts in industries such as e-commerce, media, I.T., financial services & more. Get 1-vs-1 feedback by industry experts on your graded submissions.

Get a sneak peak into some of the case studies that you will work on

Program Eligibility Criteria

  • Applicant must be an undergraduate degree holder

  • Applicant must have a minimum 2 years of overall work experience

Details

Date:
October 31
Cost:
US$1800
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Venue

UpGrad Online Academy

Organizer

UpGrad
Website:
https://www.upgrad.com